What is the Zillow Boost Program?
and why do i need it
the Zillow boost program is one of the least known benefits Zillow give you, the real estate agent. Why? Well I'm sure it's because they wanna sell you their full Zillow Showcase listing program, which costs your Hundreds of dollars per listing. But here's the secret. You can get the boost in local property search results....without paying those fees. According to zillow, every listing that includes their proprietary interactive floor plan and 360 tour combo will receive their boosted search results. According to zillow, they will give you a 40% bump in views in search results during the first 14 days of the active listing. So, no its not a magic bullet. But our experience to date has been quite impressive indeed.
thing is....before the zillow program, we already had our best selling package include the following: HDR photos, Aerial drone pix, a 360 tour, floor plan and the full marketing kit including property website and all that comes with it. All we had to do was substitute in the zillow version of the 360/floor plan combo and all our agents reaped the benefit of increased views without paying any more (we didnt raise the price of the package).
Similarly, the zillow boost tour/floor plan combo can be added to any listing photo package we offer for just $90 bucks. And again, you get the cool interactive floor plan...and the 360 tour which are fantastic options in and of themselves, and low and behold you get boosted results on your zillow and trulia lisings as well. A quick math test on our prices and packages clearly shows why the Full Monty package is so very popular. It just makes sense for all but the lowest end listings.
Heres a quick iphone video of what this zillow program is/does
And again I've shown these as well on this website, but here are a couple actual screen grabs for these listings as shown on zillow.
Below you see the interactive part. The green dots are photo locations, and immediately take the viwer to the referenced photo.
The blue dots....do the same for panorama photo locations
