how to do hdr interior photography for real estate
BCI REAL ESTATE PHOTO

how to do hdr interior photography for real estate

BCI Real Estate photography is known as one of the best real estate photography companies in south florida, As one of the top real estate photography companies, BCI Photo strives to extend it's lead over the rest every single real estate photography shoot they do. Part of being the best, is consistency in our hdr interior photography quality, day in and day out. Using the most up to date hdr photography methods and techniques, coupled with the best hdr photography editing available world wide. thereby providing our stable of top real estate agents and brokerages in Florida with the best and most consistent imagery in the real estate photo business. BCI also is one of the best photographer for interior property images requiring the use of additional lighting, often known as the flambient technique, whereby the process includes both hdr images and flash lit images are married in post which can provide exceptional real estate pictures in terms of lighting and color fideltiy to deliver true to life interior real estate pictures to better show off the listed property to bring the prospective buyers in to actually view the home first hand in person.

no other company has proficiency in several image capture techniques the way bci real estate photography has. They actually teach not only hdr real estate photography, but also flambient technique, and even the novel use of single image flambient, which is a process developed by owner brad barr, and who can at will determine the best course of photography techniques to suit any and all interior setting as may arise. That versatility is yet another reason bci is well known as the best photographer in the real estate business. Add his expertise to your next listing, and prepare to be impressed. Often the more difficult the situation the easier it becomes to "see the difference".

The temptation to always just use the cheapest photographer out there, must be rethought as in reality you only get one chance to make a first impression for your sellers home to the marketplace. Thats not the time to cheap out and end up with anything less than spectacular real estate pictures. after all, it's your reputation and your brand that we represent every shoot. Its not just the pretty real estate pictures that set a great photography company apart. It's also what they bring to the table. Like BCI's 30 years of professional experience. All phases of real estate photography are top notch with bci. From being one of the best aerial drone photographrs in the real estate field, to the leader in interior house photography, the best floor plan renderings available for your listings, often utilizing the interactive floor plans which allow the viewer to not only see the layout in a glance, but can and do....make them so that the viewer can "play with them" and click in a room and be taken directly to that rooms panorama, or that rooms photograph. Such play leads to viewers looking at your sellers listing floor plan and 360 tour for 3-4 times as long as for a video or a photo only presentation. The choice is yours. Choose wisely, choose the pro with all the tools and experience and you'll soon realize that cheap photographers simply are not......and the complete package you get from bci for your hard earned dollars are in reality a much better deal. A better value in real estate photography can not be found. Whatever service you need, BCI provides, and does it as good as it can possibly be done.

here are a couple ways you can "tell" the difference.

1. Perhaps the biggest tell of all, is to simply look at the vertical lines appearing in any interior shot. Are they straight up and down? Or are they keystoned in, tilting in as you look up or perhaps one side tilts to the left the other to the right. in short, are the verticals vertical? If not, you are not dealing with a top level photographer


2. Are the colors true to life? Or, do you see blue casts anywhere the natural light shows in an interior photo. Often on walls opposite a large window or sliding glass door, you'll find a green tint cast upon the wall. Who wants that? Nobody of course, we as real estate photographers must be skilled in overcoming these sorts of unwanted color casts from spoiling the true colors of the room. These are easiest seen on neutral colored walls, and surfaces like grey, or taupe.


3. On their windows....the appearance outside often does not look natural. again we as top real estate photographers must ensure that they in fact to represent the property listed accurately. we must resist the temptation to over do the appearance of the world outside any given window. A good photographer and editor can make these exposure levels as dark or light as we wish. The best interior photographers however keep the appearance as close as possible to the way it looks to the human eye. That is the goal. NOT, to make the window exterior as dark as possilbe.


4 More on the window appearances. When there are windo blinds or even windo frame pieces or inserts. the biggest tell of poor hdr technique...is when the blinds have taken on a dark or grey appearance to the them. The human eye of course does not "see the scene" in that manner, it merely looks out the window. But it is the top real estate photographers job and duty to represent all windows in that matter, and not deliver muddy looking blinds with grey blotches on them form clumsy attempts at hdr, and hdr editing that was not capable of dealing with such ambient light artifacts. There are techniques for dealing with these situations, and bci real estate even teaches those techniques enabling the final image that is free of these artifacts. Doing this is known in the business as a "window pull". How windows are treated is very much a measure of the ability of a real estate photographer. Choose wisely. Choose bci and take all those concerns out of the equation.

Oh, one last detail that often gets overlooked, or worse. Poorly executed. That is the issue of tv screen handling. The large flat reflective surface can be very distracting if left unattended. Worse yet if the tv was actually on. There are several ways to deal with these screens.

1. top real estate photographers never leave them as is and full of reflections or the tv program/


2 perhaps the best solution is to replace the screen with either all black or a gradient of grey to black, either way essentially making the tv all but disappear into the scene. After all we are not selling televisions here. So the idea is to remove the attention grabbing reflections or show, and simply let the tv become part of the background


3 Many go too far in trying to supplant the tv, by using other images superimposed on the screen to make it look like that image is what was on tv at the time. we see some random beach scene from hawaii or someplace on the screen. 90% of the time these images are in fact being used illegally and do not belong to the photographer to be using commercially in the first place. To that end, to better serve both the seller, the property, and the agent, bci photo typically do screen replacements utilizing a shot they actually took of the house up for sale for the screen of the tv if the agent prefers an image be used.

Kinda makes sense right?

Location: vero beach florida.